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eBay Tracks Members' Computer Usage in Anti-Fraud Initiative |
eBay is launching a "Trusted Selling with Identity Confirmation" initiative in its efforts to fight the problem of account hijacking in which fraudsters take over users' accounts to list scam auctions. eBay said it has started recording which computers members typically use to conduct their buying and selling activity. Beginning in June, it will begin verifying sellers are using the same computers they have used previously. If sellers list items using a different computer, eBay will make an automated call to the seller for confirmation, and may also prompt them to verify their identity in other, as yet unspecified, ways.
eBay said identity confirmation will only be applied to selling activity initially, but said it may extend it to other activity in the future.
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